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Why is branding important for an artist?



Flyer created and designed by Ms. Afrika Abney

 


"Coordinating creative outputs, marketing materials, and specific messaging shapes a personal identity. One that helps artists differentiate themselves from several others competing for the same attention and even the same genre. Strong, consistent branding creates a unique perception to audiences.

As an artist, your brand essence is a blend of your artwork, your attitude, your story and your goals. "


Flyer created and designed by Ms. Afrika Abney


As a professional visual artist, I use my formal training and education in the visual arts to provide visual art consulting services. I have created this blog to brand myself and work as a professional visual artist and art consultant.

Facebook Page created to focus on my background as a professional visual artist and art consultant:




 

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Popular posts from this blog

March is Women's History Month -- Featured book

March is Women's History Month and I have had the opportunity to have one of my abstract paintings featured on a book cover. The book is entitled: Kaleidoscope: Women of Color Reflecting on Life. Summer Blossoms. Acrylic on Canvas. 14 * 18. Afrika Abney ​ Summer Blossoms, abstract finger painting created on canvas using colors that represent the Summer. For more information about the book, contact Esther Productions, Inc at  estherproductionsinc@gmail.com . https://www.estherproductionsinc.com/product-page/kaleidoscope-women-of-color-reflecting-on-life
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Abstract Insights

Abstract Insights. Digital art created on canvas. August 22, 2024. Afrika Abney “Abstract art often transcends traditional representation, allowing for a more visceral experience that resonates with viewers on a personal level. The use of color, form, and texture in abstract works can evoke a wide range of emotions, from joy and serenity to confusion and melancholy, inviting the audience to engage with the piece in a deeply subjective manner. The communal aspect of abstract art highlights its power not only as a form of personal expression but also as a catalyst for emotional dialogue, bridging gaps between diverse perspectives and fostering empathy.” Abstract Insights Consulting:  https://abneyartist.blogspot.com/2024/08/abstract-insights-consulting.html
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VividHue

  VividHue. Digital art created on canvas. August 21, 2024. Afrika Abney  “VividHue is a term that encapsulates the essence of vibrant colors and striking visual experiences. It suggests a spectrum of hues that are not only bright but also rich in saturation, evoking a sense of energy and dynamism.”
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Registration Closed for African Americans and Children's Literature: A Symposium and Exhibition (AACL)

    The registration for African Americans and Children's Literature: A Symposium and Exhibition  (AACL) held on March 2nd has been closed as of Feb 23, 2024.  This event is curated by award-winning author and public scholar jonetta rose barras in partnership with humanities scholar Bernard Demczuk Ph.D. ,The Black Student Fund, The Institute for African American Writing, Teaching for Change, Social Justice Books, Buck Wild Media, and Lesa Warrick. Major funding has been provided by HumanitiesDC with additional support from Kerry S. Pearson LLC, and BusBoys and Poets. estherproductionsinc.com/aachildrensliterature
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Multicultural Essence

Multicultural Essence. Digital art created on canvas. August 22, 2024. Afrika Abney Between 14 and 16, I attended a high school characterized by its multicultural environment, which provided me with the opportunity to engage with a wide array of cultural backgrounds. This experience marked a significant shift in my educational journey, as I had previously been enrolled in a private Afrocentric institution from 1978 to 1991. The contrast between these two educational settings was profound, as the multicultural high school introduced me to perspectives and traditions that were vastly different from those I had encountered in my earlier schooling. In my abstract digital artwork,Multicultural Essence, I incorporate a palette that includes white, black, brown ochre, and raw umber. These colors are not merely aesthetic choices; they serve to convey deeper meanings and emotions within the piece. The interplay of these hues allows for a rich exploration of themes such as identity, heritage, ...
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Creative Catalyst

Creative Catalyst. Digital art created on canvas. August 22, 2024. Afrika Abney As a firm believer in the transformative power of art, I am passionate about integrating vibrant colors and artistic expression into every facet of my professional life. The fusion of red, blue, and yellow not only adds visual appeal but serves as a driving force for creativity “The presence of art in my professional environment serves as a “powerful catalyst for fostering human connections, encouraging the exchange of innovative ideas, diverse thoughts, and engaging conversations.”
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Nature’s Vibrant Tapestry

Nature’s Vibrant Tapestry. Digital art created on canvas. September 29, 2024. Afrika Abney “The essence of nature within the context of abstract painting takes on a unique character during the autumn season. As the leaves transition from vibrant greens to a rich tapestry of reds, oranges, and yellows creating a breathtaking landscape that captivates the senses. This seasonal change is not merely aesthetic; it signifies a time of preparation for the colder months ahead, as plants and animals adapt to the shifting climate. The crisp air carries the scent of fallen leaves and the earthy aroma of damp soil, enhancing the overall experience of being immersed in nature during this time. This connection to nature fosters a sense of tranquility and mindfulness.”
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Canvas Consultant

Canvas Consultant. Digital art created on canvas. August 22, 2024. Afrika Abney In my digital artwork, I chose to illustrate the various facets of my profession as an art consultant through the vibrant hues of yellow, orange, and purple. Since 1992, I have dedicated my career to both visual art and art consultancy, allowing me to cultivate a deep understanding of the art world and its dynamics. This extensive experience has equipped me with the skills necessary to navigate the complexities of art creation and curation, ensuring that I can effectively communicate the essence of my role through my artistic expressions. As an art consultant, my expertise lies in crafting distinctive abstract collages, paintings, and digital pieces that stand out in the contemporary art scene. I prioritize the development of original works that not only captivate potential buyers but also resonate with those who recognize the importance of supporting professional artists. By curating a varied portfolio of...
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Echoes of Expression

Echoes of Expression. Digital art created on canvas. August 22, 2024. Afrika Abney I believe that art serves as a powerful form of communication, transmitting ideas, emotions, and perspectives that resonate with individuals in unique ways. "Echoes of Expression," is a stunning abstract digital painting that explores the depths of indigo, purple, and lavender hues to evoke a sense of introspection and contemplation. My mission as an artist is to provoke thought, inspire creativity, and stimulate emotions through my work. By pushing the boundaries of traditional art forms and embracing digital mediums, I strive to challenge perceptions and spark meaningful conversations about society and the human experience. “Art indeed is a means of communication, as it passes ideas, values, feelings, concepts, which might be received differently by each observer but still vehiculate ideas concerning society and human condition.”
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Sleepy Sky

  Sleepy Sky draws inspiration from the soothing hue of light blue, which is closely associated with the vastness of the sky. This particular shade is not merely a visual element; it embodies a psychological effect that has been the subject of various studies. Research indicates that “light blue can significantly enhance feelings of serenity and peace, creating an environment conducive to relaxation and restful sleep.” The choice of light blue in Sleepy Sky is intentional, as it reflects the natural beauty of the sky while also promoting a calming atmosphere. “The psychological impact of this color is profound, as it has been shown to lower stress levels and induce a sense of tranquility.”
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