Strategic branding initiatives

“Strategic branding initiatives are part of a brand strategy that can help a business succeed in the long term.”

Marty Neumeier

"Your brand is not what you say it is, it's what they say it is". A brand is based on reputation, and what people say about it is what defines it.

Jim Mullen

"When you look at a strong brand, you see a promise". A strong brand has a clear vision and promise to the customer, and consistently delivers on their expectations

In June 2021, I embarked on a journey to share my passion for professional visual art and art consulting services through my branding blog. My goal is to inspire and empower individuals and businesses to unlock their full potential by implementing strategic branding initiatives.

With nearly three decades of experience in the industry, I have honed my skills in developing impactful branding strategies that drive success.

My expertise lies in understanding market trends, identifying target audiences, and crafting compelling brand narratives that resonate with consumers. Throughout my career, I have had the privilege of working with a wide range of clients, helping them elevate their brands and achieve their business goals. I take pride in the success stories of those I have collaborated with, knowing that I have played a part in their growth and achievement.

Some of my recent posts include American Artist Appreciation Month!,

Artistic Visions to Life, and Inspiration behind the mix media collages depicting flowers.

abneyartist.blogspot.com

MIDNIGHTROSE: A Reading Series of Poetry and Prose features Mr. Kenneth Carroll, Ms. Elizabeth Bruce and Ms.Sasa Aakil

“The integration of visual arts, poetry, and prose serves as a powerful tool for promoting wellness. Engaging with these creative forms allows individuals to express their emotions and thoughts, fostering a deeper understanding of their inner selves. The act of creating or appreciating art can lead to therapeutic benefits, as it encourages mindfulness and provides an outlet for stress relief. By immersing oneself in the beauty of visual arts or the rhythm of poetry and prose, individuals can cultivate a sense of peace and emotional balance. Exploring the realms of visual arts, poetry, and prose can significantly enhance one's overall well-being. These artistic expressions not only serve as a means of communication but also as a pathway to healing. Through the creation or contemplation of art, individuals can confront their feelings, process experiences, and find solace in the shared human condition. The transformative power of these mediums lies in their ability to evoke emotions

Canvas of Experiences

Canvas of Experiences. Digital art created on canvas. October 26, 2024. Afrika Abney I am a dedicated and passionate professional. In the 1990s up until 1996, I was a teenager. I chose brown ochre to represent the color of my skin. White and black to represent the racism and discrimination that I began to experience in the 1990s and continued beyond the 1990s. There is darkness within the experiences of racism and discrimination. However, the contrasting colors represent the persistence of overcoming the hardships of experiencing racism and discrimination. Selected 1992 - 1993 Experiences: Congressional Art Competition. 1992 - 1993 ART CURATOR. New Harlem Gallery, New York City. 1992 - 1993. Installed art for some of the exhibitions held at the New Harlem Gallery. Past 1995 - 1998 Workshops: KUUMBA ARTS AND CRAFTS PROGRAM. D.C. Department of Recreation (Emery Recreation Center, Parkview Recreation Center, Hamilton Recreation Center and Upshur Recreation Center) from 1997 - 1998 an

Genuine Focus

Quote found on the Internet Genuine Focus. Digital art created on canvas. October 23, 2024. Afrika Abney Digital art is created using technology. Some of my past listing includes: New Harlem Gallery, Wisteria ArtSpace, Emma Mae Gallery, Phillips Collection, The Corcoran Gallery of Art, Anacostia Art Gallery and Boutique, Higher Achievement, Young Playwrights' Theatre (YPT), Edlavitch Jewish Community Center of Washington, DC, DC International School - DCI, Mundo Verde Public Charter School, and others.

Golden Milestones

“The color gold serves as a powerful reminder of the past, encapsulating the essence of cherished memories and significant life events.It's warm and radiant quality can evoke feelings of joy and accomplishment, often associated with milestones such as art exhibitions, professional experiences and past workshops.” PAST SELECTED ART EXHIBITIONS • Virtual Art Exhibition and Poetry Reading. February 19, 2023 • The National Daughter Daddy Tour. National City Christian Church, Washington, D.C. 2004 - 2006 • Every Picture Tells A Story. Moca DC, Washington, D.C. January 6, 2006 – January 27, 2006 • "Visions." Ellingtons on 8th, Washington, D.C. May 31 - June 28, 2006.Curated by Prelli Anthony Williams. Reception, May 31, 2006 from 6-8pm and Closing Reception, June 28, 2006 • "The Power Within." El Tamarindo, Washington, D.C. July 1 - 31, 2006. Curated by D.Edward Dyer, President of Art N Deed, LLC. • "Images of Life." Phish Tea Cafe, Washington, D.C. J

Awareness Unleashed

Quote found on the Internet The name calling is uncalled for. For those that are unaware, I was 4 - 13 from 1980 - 1989. In order for someone to become aware of something they have to be introduced to the subject at hand. “Ronald Reagan, the 40th President of the United States, served from 1981 to 1989 and is often remembered for his charismatic leadership and significant impact on American politics. Before his presidency, Reagan was a prominent actor in Hollywood, which helped him develop a strong public persona. His transition from the entertainment industry to politics began in the 1960s when he became involved with the Republican Party, eventually leading to his election as the Governor of California in 1966. Reagan's governance in California laid the groundwork for his national political career, showcasing his ability to connect with the public and articulate conservative values. During his presidency, Reagan implemented a series of economic policies known as "Reaganom

Effective Action

Quote found on the Internet I am committed to delivering results and making a meaningful difference.I have honed my skills in analyzing complex situations, developing innovative solutions, and implementing effective strategies. I hope that you have a safe day.

Autumn Aspirations

Autumn Aspirations. Digital art created on canvas. September 26, 2024. Afrika Abney “The autumn season presents an opportunity to concentrate on personal aspirations while setting aside judgments, misconceptions, and gossip that often cloud interactions. This time of year to reflect on objectives and prioritize what truly matters, fostering an environment where negativity is minimized. By consciously choosing to eliminate harmful dialogue to create a more supportive atmosphere that nurtures growth and understanding. As the leaves change and the air turns crisp, autumn is the time to engage in conversations that are not only meaningful but also infused with empathy and creativity. This season serves as a reminder for discussions that inspire and uplift. By embracing heartfelt exchanges, cultivate relationships that empower and foster a sense of community and shared purpose. In this transformative season, it is essential to focus on fostering connections that resonate with positivity and

Creative Resilience

Creative Resilience.Digital art created on canvas. September 20, 2024. Afrika Abney “Resilience is an essential theme within the realm of abstract painting, and my journey through the intricacies of creative expression began during my academic years. Throughout this time, I encountered numerous challenges that tested my ability to adapt and innovate. These experiences have not only shaped my artistic vision but have also empowered me to transform obstacles into opportunities for growth. By embracing both traditional and unconventional materials, I have been able to cultivate a diverse body of work that reflects my commitment to overcoming adversity. The inquiries posed by my professors, particularly regarding the potential limitations of available materials, have significantly influenced my artistic process. Rather than viewing a lack of resources as a setback, I have learned to approach it as a chance to explore alternative avenues of creativity. This mindset has allowed me to utiliz

Core Attitude

Core Attitude. Digital art created on canvas. October 20, 2024. Afrika Abney This morning, I found this quote using a quote app and the author was not listed. My core values that are embedded within my attitude include honesty, trust, loyalty, dedication, devotion, commitment, integrity and transparency. These are just some of my core values. I chose shades of brown not only because of the color of my skin, but because brown has different meanings.

Autumn's Optimism

“The spirit of autumn brings with it a sense of optimism and allows the optimism of autumn to guide us toward a brighter future. This is portrayed through the color orange which evokes a sense of warmth and comfort. This rich hue, often associated with the changing landscape, symbolizes the transition from the warmth of summer to the cooler days of fall. Beyond its visual appeal, the color orange in autumn is often linked to feelings of optimism and renewal. As the leaves change and fall, they remind us of the cyclical nature of life and the beauty that can be found in transitions. This vibrant color encourages a sense of hope and positivity, suggesting that even as one season ends, another is on the horizon, filled with its own opportunities and experiences.”

Ms. Afrika Abney, Professional Visual Artist and Art Consultant- Branding Blog

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