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Strategic branding initiatives

 “Strategic branding initiatives are part of a brand strategy that can help a business succeed in the long term.”



Marty Neumeier


"Your brand is not what you say it is, it's what they say it is". A brand is based on reputation, and what people say about it is what defines it.




Jim Mullen


"When you look at a strong brand, you see a promise". A strong brand has a clear vision and promise to the customer, and consistently delivers on their expectations



 In June 2021, I embarked on a journey to share my passion for professional visual art and art consulting services through my branding blog. My goal is to inspire and empower individuals and businesses to unlock their full potential by implementing strategic branding initiatives.



With nearly three decades of experience in the industry, I have honed my skills in developing impactful branding strategies that drive success.



My expertise lies in understanding market trends, identifying target audiences, and crafting compelling brand narratives that resonate with consumers. Throughout my career, I have had the privilege of working with a wide range of clients, helping them elevate their brands and achieve their business goals. I take pride in the success stories of those I have collaborated with, knowing that I have played a part in their growth and achievement.



Some of my recent posts include American Artist Appreciation Month!,

Artistic Visions to Life, and Inspiration behind the mix media collages depicting flowers.



abneyartist.blogspot.com
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Gentle Shades

Gentle Shades is a captivating artwork crafted through the use of digital software, employing a rich palette of oil pastels. The composition features a harmonious blend of light blue, turquoise, pale green, and seafoam, which together evoke a sense of tranquility and serenity. The digital medium allows for a unique interplay of colors and textures, enhancing the visual appeal and depth of the piece. Each hue is thoughtfully applied, creating a soothing atmosphere that invites viewers to immerse themselves in its calming essence. The use of pastel colors or gentle shades can also enhance the overall composition, drawing attention to the interplay of shapes and forms while maintaining a delicate balance.
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Contrast Chronicles

Contrast Chronicles. Digital art created on canvas. August 20, 2024. Afrika Abney The essence of my life can be described as a canvas painted in shades of black and white. Through my abstract digital painting, I have chosen to express this dichotomy by focusing solely on these two colors. This choice not only emphasizes the simplicity of the palette but also invites viewers to engage with the complexities that lie within the interplay of light and shadow. In my abstract digital painting, Contrast Chronicles, unfolds through the contrasts of black and white.
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BoldContrast

BoldContrast.Digital art created on canvas. September 5, 2024. Afrika Abney “The contrasting nature of these colors can help to convey specific messages or themes, such as creativity, enthusiasm, and stability.”
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Prism of Emotions

  Prism of Emotions. Digital art created on canvas. August 17, 2024. Afrika Abney  Prism of Emotions is a captivating abstract digital artwork that beautifully captures a spectrum of vibrant colors, each hue resonating with profound emotional significance. This piece serves as a visual representation of complex feelings, inviting viewers to explore the intricate layers of human experience. The interplay of colors not only draws the eye but also evokes a deep sense of connection to the emotions portrayed, making it a powerful reflection of the human condition. Within this artwork, a range of emotions is vividly illustrated, including feelings of disrespect, isolation, and exclusion. These sentiments are often difficult to articulate, yet the painting manages to convey them through its dynamic use of color and form. The sense of solitude and betrayal is palpable, as the viewer is encouraged to confront these challenging emotions, while also recognizing the moments of tranquility...
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World of drawing

  My journey into the world of drawing commenced in my early childhood, and it has since evolved into a profound passion for visual arts. Over the years, I have sought formal education when I was enrolled into various art institutions, where I honed my skills and explored different artistic techniques. While I primarily gravitate towards an abstract drawing style, I have also ventured into portraiture, capturing the essence of individuals through my art. Unfortunately, some of the pieces I created during my student and younger adult years have either been donated to charitable causes or discarded, which has been a bittersweet aspect of my artistic journey. 1996. Afrika Abney. All art thrown away.  Recently, I stumbled upon a digital drawing application known as Sketchbook, which has revolutionized the way I create art. This innovative software enables me to express my creativity without the need for traditional sketchbooks, allowing for a more flexible and modern approach to d...
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Importance of Art Supplies for Visual Art Instruction

  When you ask me to send you a list of supplies and art materials that I need to teach my art class, then say nothing was ordered. I, then, begin to inquire how do you except me to teach my art lessons? For example, paper is crucial for running a smooth art class. Maybe you wanted the students to paint on their skin. When you hire me to teach an art class, please do not think I am some beginner. That is an insult.  Therefore, having art supplies is important for visual art instruction. If you do not have the art materials available for visual art instruction, why bother requesting for a list of art supplies that I needed? I should not have to use my own resources to provide visual art instruction.  In conclusion, I have had to struggle with the use of limited materials to operate visual art instruction. Students should be able to use other colors other than the primary colors to create their masterpieces and painting on regular paper does not produce the best qua...
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DISCOVERY SCHOLARSHIPS AWARDED

  On December 9, 2023 three young ladies from the Washington Metropolitan Region were chosen by a team of prestigious judges as recipients of the prestigious Discovering Me Scholarship Award presented by Esther Productions Inc. in partnership with The Black Student Fund. The winners were selected based on the quality of their essays that told of the challenges they have faced related to growing up without the presence and active involvement of their fathers in their lives. The young essay writers also discussed how they have come to build resilience and to appreciate their own value and independence. Kenya Thomas received the top prize of $1500.00 for her heartfelt essay. The newly established $500 President's Award also was later given to Simaya Hammond. In the middle school category, cash awards were presented to Vanity Ewart-Smith and Makda Nana; they were 1st and 2nd Place winners respectively, receiving more than $700 in total prizes. Kariana Bates received an Honorable Mentio...
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Creative Narrative Fuel

  I have been fueling my creativity has been a vital part of my life for an extended period, significantly impacting my overall sense of well-being and contentment. Through the exploration of abstract digital paintings, canvas artworks, and collages, I have discovered a powerful means of self-expression. It not only fuels my imagination but also fosters a sense of accomplishment and joy, making it an indispensable element of my daily existence. Today marks the beginning of a new month. My focus will be on crafting digital art that showcases a rich palette of colors and innovative brush techniques. By engaging with different themes, I will share the narratives behind some of the abstract digital paintings.  Creative Narrative Fuel.  Digital art created on canvas. September 1, 2024. Afrika Abney  Creative Narrative Fuel can be described as an imaginative exploration captured through the medium of abstract digital painting. This artwork transcends traditional boundaries...
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Prelli Williams

  "Prelli Anthony Williams is a Washington, DC native and product of the DC public school system. As soon as he could hold a pencil, at the age of three (his family says) he drew on any blank surfaces, brown paper grocery bags, on back of Polaroid photos, books and walls. After graduating from Eastern High School (Washington, DC) in 1975, Prelli relocated to New York City to attend the School of Visual Arts. Despite financial hardships and struggles of many Black males during that period, Williams managed to stay employed, raise a family and complete college Nine years later, receiving his Bachelor of Fine Arts degree in 1984 with a Major in Advertising and a Minor in Graphic Design. Prelli, A Art/Mural Director who canvassed the multi-ethnic communities and cultures of Brooklyn, The Bronx, New York City, Staten Island and Queens on three murals in the Bronx and Harlem with the assistance of students and community residents funded in part by local New York City Banki...
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Cerulean Canvas

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